Better Marketing Tips

Your offer is the critical component of securing the sale. Make your offer copy clear with emphasis on the corresponding ‘Call to Action’ on your web landing page or promotional email so it will stand out.

Use white space or a box around it with some sort of contrast to point out where the visitor needs to focus to acquire the item.

Finally, make sure you spell out exactly what will happen when someone fills out the form or clicks on the ‘Call to Action’ link.

For Better Marketing Results - Contact PMZ Marketing

It is the methodical use of marketing on social media channels with integrated communications techniques to achieve specific promotional objectives for an organisation.

Make sure you have documented objectives for your social media channels with measureable KPIs to track your success.

If you require assistance with the development of your social media objectives and KPIs - Contact Us to achieve Better Marketing Results!

When done correctly, a Recency-Frequency-Monetary (RFM) segmentation strategy applied to email marketing has significant impact on increasing customer engagement, sales revenue, profit margins and lifetime value. Use RFM metrics to segment and target your most valuable customers' with relevant information and offers based on their order history and behaviours.

If you require assistance in getting consistent referrals - Contact Us to achieve Better Marketing Results!

"Many small-business owners have only enough time to approach marketing as a one-time deal, or they view it as a responsibility that can be tended to once in a while. Running your small business is an arduous labor of love, but promoting your company continually and with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones." Sandra Rand

If you require assistance with your Marketing - Contact Us to achieve Better Marketing Results!

1. Brand your "Sent From" Line
2. Attract with an Interesting Headline
3. Provide Relevant and Useful Content
4. Engage with Supporting Images
5. Provide a Powerful and Compelling Call to Action
6. Test, Adjust and Improve

If you require assistance with your eNewsletters - Contact Us to achieve Better Marketing Results!

At the recent Inner West Business Expo I gave a presentation titled "Conquer the Top 6 Small Business Marketing Challenges". In the session, I provided practical and implementable guidance on how you can overcome these challenges. Find out how you can conquer these challenges:

• Download Presentation
• View Article

If you require assistance with your marketing challenges - Contact Us to achieve Better Marketing Results!

In all your marketing messages always remember that content is the king! Make sure your content addresses the following:

• What emotions are affecting your target audience?
• Who is your ideal customer?
• What are their frustrations?
• What will you do for them?
• Provide an overview of your solution, product or service
• Describe the benefits they will receive

If you require assistance with your marketing messages & content - Contact Us to achieve Better Marketing Results!

1. How do you define your business?
2. What makes your business different?
3. What are your unique benefits?

Make sure your position statement is;

• Relevant
• Achievable
• Differentiating
• Credible
• Inspiring

If you require assistance with your postion statement - Contact Us to achieve Better Marketing Results!

Google Alerts is a free marketing intelligence tool used to monitor usage of your brand name, selected industry terms and your competitors.

Using this free tool will enable you to easily monitor the Internet for the desired keywords with Google sending you email alerts when these keywords are being used

Set-up your own Google Alerts to gather marketing information from the Internet as follows:

1. Pick a few industry terms for gathering alerts
2. Set up Google Alerts for each
3. Monitor the alerts and take action as appropriate

If you require assistance with your Google Alerts - Contact Us to achieve Better Marketing Results!

Target your most receptive customers by segmenting using RFM!

• Recency - date from the last purchased
• Frequency - number of purchases during a defined time interval
• Monetary Value - total amount purchased from a defined time interval

Read “Use your Customer List for Better Sales Results” article for details.

For Better Marketing Results - Contact PMZ Marketing

1. Select a list of 5 keywords/keyword phrase relevant for your target market and your business
2. Select the keywords based on relevance balanced against competitive difficulty
3. Optimise your web content with the appropriate keywords for the webpage

For Better Marketing Results - Contact PMZ Marketing

Use more than one lead generation web-form on your online web business presence. Consider placing lead forms in several strategic locations on different web pages. Providing lead forms on each product/service pages and on other key pages allows you to track where the lead form was completed and provides useful information as you contact that lead.

For Better Marketing Results - Contact PMZ Marketing

Web visitor acquisition activities are critical to building higher levels of interested traffic to your online web business presence. The objective of web visitor acquisition programs is to generate awareness and sufficient interest to visit your web presence.

If you require assistance with your web visitor acqusition programs - Contact Us to achieve Better Marketing Results!

1. Visitor Acquisition - getting interested and qualified visitors to your web presence
2. Conversion Action - persuading your visitors to take the desired action on your web page
3. Client Retention - strengthening the customer relationship and increasing the lifetime value of the client

If you require assistance with your online success factors - Contact Us to achieve Better Marketing Results!

It is crucial to write relevant and compelling content for your pay-per-click (PPC) advertising to ensure self-qualified and interested web visitors will act on your ‘Call to Action’.

Here is a list of recommended tips to achieve Better Marketing Results with your PPC Advertising:

1. Select and use a keyword for the title and content
2. Think target market for your display URL
3. Capitalisation makes your advertisement stand-out
4. Talk benefits not features for your target market
5. Use price to self-qualify interest
6. Provide an offer with your advertisement
7. Use action words with your compelling call to action
8. Make sure you test and refine for Better Marketing Results

If you require assistance with your pay-per-click (PPC) advertising - Contact Us to achieve Better Marketing Results!

• Establish clear marketing goals
• Define & organise your metrics (KPIs)
• Determine a dollar value to be achieved
• Build automation with technology
• Track, measure and adjust

If you require assistance with your social media guidelines - Contact Us to achieve Better Marketing Results!

Use Google Places to create your own free business listing. Google's search results ranks business listed on Google places on top of page one for the location in the search query. They'll find your business information: address, hours of operation, even photos of your business or products. It's easy and it is free! Read our Five Tips for a Google Places Page
If you require assistance with Google Places - Contact Us to achieve Better Marketing Results!

1. Use your business URL - fairly obvious to increase traffic to your web presence for more information and to convert them to a customer
2. Use keywords for your description - write a relevant and compelling description of up to 200 characters with your main keywords/keyword phrases.
3. Use images and videos - add up to 10 photos and up to five videos that add value and make your business stand out
4. Use the Google Place marker accurately for your location - the location pointer will enable potential customers to see your exact location on Google Maps in relation nearby landmarks
5. Verify ownership for location - ensure that you claim ownership of the Google Places page for your location so that you can then manage the information periodically

Easy Google References:

• Getting Started with Google Places
• Welcome to Google Places for Business

If you require assistance with Google Places - Contact Us to achieve Better Marketing Results!

Once your web visitor signs up, what happens next? Are your subscribers seeing your company in the best possible light?

Make sure the set-up of your email auto-responders triggers an immediate confirmation response that sets their expectations and provides relevant information so they will look forward to your future communications with them.

While you are at it - have you considered sending an email series to help build your relationship with your new subscribers?

If you require assistance optimising and developing your welcome email series - Contact Us to achieve Better Marketing Results!

Use an Objectives-Benefits-Features (OBF) chart to convert your features into benefits that will help your target customers achieve their objectives.

• Objective: This is what the customer wants to achieve
• Benefit: This is the output generated by the feature and helps achieve the objective
• Feature: A characteristic of your product or service

If you require assistance with your marketing messages - Contact Us to achieve Better Marketing Results!